Phronesis
Mode VII · 126 ideas

Conversation starters

Ready to bring up at dinner.

Code de Hammurabi, roi de Babylone ; face avant.
No. 054LawLaw

“An eye for an eye” was a step forward

Hammurabi’s 3,800-year-old law code sounds brutal, but it was an attempt to make punishment proportionate, public and predictable.

2 minc. 1754 BC
No. 123PersonArtificial Intelligence

“Can machines think?”: Turing’s 1950 question

Alan Turing opened a 1950 paper with that question, then replaced it with a test, and answered Ada Lovelace by name.

2 min1936 · 1950
Candles spelling "Happy Birthday"
No. 056StoryMusic

“Happy Birthday” was copyrighted until 2015

For decades, a company collected around $2 million a year in licensing fees for the world’s most-sung song. Then a court found the claim was never valid.

2 min1893 → 2015
No. 069Word originCountries

“Kazakh” and “Cossack” are the same word

The name of the Kazakh people most likely means a free wanderer, and the Cossacks of Ukraine and Russia share the same root.

2 min15th century
No. 130Word originLanguage

“Ye Olde Shoppe” was always pronounced “the”

The “Y” in “Ye Olde” is a lost English letter, þ (thorn), in disguise. Nobody ever said “yee”.

2 min14th–17th century
Hedy Lamarr publicity photo for the film The Heavenly Body, 1944
No. 059PersonPeople

A Hollywood star patented a secret radio system

In 1942 the film actress Hedy Lamarr and the composer George Antheil patented a frequency-hopping system for guiding torpedoes. The Navy shelved it, but its principle lives on in modern wireless technology.

2 min1942
Biang Biang Mian closeup
No. 013DishCuisine & Food

A noodle dish whose name has 58 strokes

Xi’an’s wide, hand-pulled biangbiang noodles are written with one of the most complex Chinese characters in use. It wasn’t in any dictionary, and only entered Unicode in 2020.

2 min▶ AnimationUnicode 2020
No. 121StoryMusic

A skateboard, a bottle of juice, and a 43-year-old hit

In 2020 a man skateboarded to work drinking cranberry juice and lip-syncing Fleetwood Mac. The video sent “Dreams”, released in 1977, back into the US Top 20.

2 min2020
плазмодій слизовика виду Physarum polycephalum
No. 111StoryNature

A slime mould designed the Tokyo rail network

Scientists put oat flakes where Tokyo’s cities are. A brainless single-celled organism grew a network remarkably like the real railway.

2 min▶ Video2010
No. 043StoryLiterature

A volcano gave us Frankenstein

A massive eruption in Indonesia in 1815 caused a cold, stormy summer in Switzerland, which kept a group of writers indoors telling ghost stories.

2 min1815–1818
No. 032EventArtificial Intelligence

AI got its name from a summer workshop proposal

In 1955 four researchers asked for funding for “a 2-month, 10-man study of artificial intelligence”, confident they could make a significant advance in one summer.

2 min1955–1956
No. 003ConceptArtificial Intelligence

AI has gone through “winters” before

In 1970 a founder of AI predicted human-level machines within three to eight years. Within a few years funding collapsed, and it collapsed again in the late 1980s.

2 min1974–1980 · 1987–1990s
No. 079StoryFashion & Trends

An 18-year-old’s failed medicine set off a fashion craze

In 1856 a student trying to make a malaria drug produced a purple stain instead, and within two years Europe was wearing mauve.

2 min1856–1858
Gomero pfeift El Silbo
No. 109Word originLanguage

An island where people speak Spanish by whistling

On La Gomera in the Canary Islands, Spanish is whistled across ravines, and every schoolchild learns how.

2 minsince the 16th century
No. 010Word originLanguage

Basque is related to no other language on Earth

Spanish, French, English, Russian and Hindi are all distant cousins. Basque, spoken between Spain and France, is no one’s cousin at all.

2 min▶ Animation
Image illustrating “Before 1492, Italy had no tomatoes and Thailand had no chillies”
No. 029ConceptCuisine & Food

Before 1492, Italy had no tomatoes and Thailand had no chillies

Many “ancient” national dishes depend on ingredients that crossed the Atlantic after Columbus. Some of them are surprisingly recent.

2 minafter 1492
The four pilars of Gross National Happiness (GNH) in Bhutan after Ha Vinh Tho, Director for Developement at Gross National Happiness Centre, Bhutan
No. 012ConceptCountries

Bhutan measures Gross National Happiness

In 1972 Bhutan’s young king declared that happiness mattered more than GDP. The idea reached the UN, and also attracted serious criticism.

2 min1972
No. 065FactReligion & Belief

Born Shinto, married Christian, buried Buddhist

Japan has more religious adherents than people. Most of the population is counted as both Shinto and Buddhist, yet most say they have no personal faith.

2 min
No. 017Word originArchitecture

Brutalism isn’t named after being brutal

The architectural style people love to hate takes its name from the French for “raw concrete”.

1 min1950s
No. 018Word originLanguage

Buffalo buffalo Buffalo buffalo…

“Buffalo buffalo Buffalo buffalo buffalo buffalo Buffalo buffalo” is a grammatically correct English sentence.

1 min1972
Caesar salad in Milestones restaurant in Yaletown, downtown Vancouver BC Canada
No. 020DishCuisine & Food

Caesar salad was invented in Mexico

It has nothing to do with Julius Caesar. It was improvised in Tijuana in the 1920s by an Italian-American restaurateur named Caesar Cardini.

1 min1924
No. 087FactCuisine & Food

Carrots used to be purple

The earliest cultivated carrots were purple and yellow. The orange carrot became dominant in the Netherlands, and a famous patriotic explanation for it is probably a myth.

2 min16th–17th century
No. 023ConceptLiterature

Chekhov’s gun: what the quote really said

Every writer knows the rule that a gun on the wall must go off. The sources say it was spread across three different remarks.

2 min1889–1911
No. 024ConceptPhilosophy

Chesterton’s fence: ask why it’s there before you tear it down

A 1929 essay gave us one of the most useful rules for anyone who wants to change something: understand it first.

2 min1929
No. 092FactCountries

China owns nearly every giant panda on Earth

The pandas in zoos from Washington to Vienna are on loan. China charges rent, and even cubs born abroad belong to Beijing.

2 min1972 · 1984
No. 025FactCountries

China spans five time zones but uses one

All of China runs on Beijing time. In the far west, the sun can rise after 10 a.m. in winter, so many people unofficially keep their own clock.

2 minsince 1949
Pyramid of Khufu - May 2023
No. 027FactHistory

Cleopatra lived closer to the Moon landing than to the pyramids

The Great Pyramid was already about 2,500 years old when Cleopatra was born. Ancient history is much longer than it feels.

2 minc. 2560 BC → 30 BC → 1969
Portrait en soie tissée de Jacquard
No. 064ObjectInventions

Computers began as looms

The first machine controlled by punched cards was not a calculator. It wove silk.

2 min1804
No. 060ConceptFashion & Trends

Do skirts really get shorter when the economy booms?

The “hemline index” says hemlines rise with stock prices. It’s usually credited to an economist in 1926, who didn’t actually propose it.

2 min1920s
This posthumous portrait of Wolfgang Amadeus Mozart was painted by Barbara Krafft at the request of Joseph Sonnleithner in 1819, long after Mozart died. Sonnlei
No. 083PhenomenonMusic

Does listening to Mozart make you smarter?

A small 1993 experiment about spatial puzzles turned into the belief that Mozart makes babies clever. The science never said that.

2 min1993
No. 039Word originLanguage

Esperanto has native speakers

An invented language from 1887 has around a thousand people who grew up speaking it from birth, and both Hitler and Stalin persecuted it.

2 min1887
Jabłoń Sieversa (Malus sieversii (Ledeb.) Roem.) z mojego ogrodu
No. 006FactCountries

Every apple you have eaten comes from Kazakhstan

The main wild ancestor of the domestic apple still grows in forests in the mountains around Almaty, a city whose name is often linked to the Kazakh word for apple.

2 min2010 genome
No. 041DishCuisine & Food

Fortune cookies are Japanese, by way of California

You won’t find fortune cookies in China. They descend from a Kyoto cracker, reached America through Japanese immigrants, and were taken over by Chinese restaurants during World War II.

2 minearly 1900s
The constituent lands of the French Republic
No. 042FactCountries

France has more time zones than any other country

Not Russia, not the United States: France. And mainland France itself runs an hour ahead of where its geography says it should, because of 1940.

2 min
No. 033EventArtificial Intelligence

From a bedroom GPU to ChatGPT

In 2012 a neural network trained on two gaming graphics cards in a student’s bedroom crushed an image-recognition contest. Ten years later, chatbots built on the same lineage reached the public.

2 min2012 · 2017 · 2022
General Tso's Chicken on a bed of white rice with broccoli. Photographed in the Oakmore neighborhood of Oakland, California, USA.
No. 045DishCuisine & Food

General Tso’s chicken is unknown in General Tso’s home province

America’s favourite Chinese takeaway dish was invented in Taiwan, sweetened in New York, and was too sweet to sell in Hunan.

2 min1950s–1970s
No. 127PhenomenonNature

How a meat-eater’s body survives on bamboo

The giant panda is a bear with a carnivore’s gut, eating a plant it can barely digest. It survives by eating almost constantly and spending almost no energy.

3 min2015 study
No. 061ConceptFashion & Trends

How trends spread, from royal courts to TikTok

For a century, the theory was that fashion trickled down from the rich. Then it started bubbling up from the street, and now it moves sideways through algorithms in weeks.

2 min1904 → today
No. 094StoryArtificial Intelligence

In 1958 the Navy said its neural network would one day be conscious

The first trainable neural network, the perceptron, was announced as the embryo of a computer that would “walk, talk, see, write, reproduce itself and be conscious of its existence”.

2 min1958
No. 071ConceptCountries

In a Kazakh home, a half-empty cup is a compliment

Kazakh hosts pour tea only part-way, so they can keep refilling it while you stay and talk. A cup filled to the brim can be a polite hint.

2 min
No. 015ConceptMathematics

In a room of 23 people, two probably share a birthday

It sounds impossible with 365 days to choose from, but the odds pass 50% with just 23 people and reach 99.9% with 70.

2 min
No. 102LawLaw

In Britain, it’s an offence to handle salmon in suspicious circumstances

It sounds like a joke law. It’s real, it’s still in force, and it has a sensible purpose.

2 min1986
Typical home made Japanese curry rice with beef, onions, carrots and potatoes.
No. 066DishCuisine & Food

Japan learned curry from the British Navy

Japanese curry came from India by way of the British, was adopted by the Japanese navy to fight a deadly vitamin deficiency, and is still served on navy ships every Friday.

2 min1872
No. 005FactReligion & Belief

Jesus was probably born “Before Christ”

The AD system was invented in 525 by a monk who got the date slightly wrong. Most historians place Jesus’s birth around 6–4 BC.

2 min525
No. 068Word originCountries

Kazakh has been written in three alphabets in a century

Kazakh moved from Arabic script to Latin in 1929, to Cyrillic in 1940, and is moving back to Latin today. Kazakhs in China still use the Arabic script.

2 min1929 · 1940 · 2017
No. 070Word originCountries

Kazakh names that tell a story

A girl named Ulbolsyn carries a message: “let the next one be a boy”. Traditional Kazakh names record wishes, fears, wars and the day a child was born.

2 min
No. 007PlaceCountries

Kazakhstan brought half of a dying sea back to life

The Aral Sea was once the world’s fourth-largest lake. Soviet irrigation drained it into a desert, but a dam built by Kazakhstan in 2005 revived its northern part, and the fish came back.

2 min▶ Video1960 → 2005
One of the excavated kurgans at the Issyk kurgan site in Kazakhstan.
No. 046ObjectCountries

Kazakhstan’s national symbol might be a woman

The “Golden Man” on top of Almaty’s Independence Monument is a Saka warrior found in 1969 in a costume of about 4,000 gold pieces. Archaeologists still can’t say for sure whether the warrior was a man.

2 min4th–3rd century BC · found 1969
No. 072DishCuisine & Food

Ketchup started out as a fish sauce

Before it was red and sweet, ketchup was a salty, fermented fish brine from southern China, and later a British sauce made from mushrooms or walnuts.

1 min1812
No. 073FactCountries

Kiribati moved the International Date Line

Until 1995 Kiribati was split by the date line, so different parts of the country were on different days. So it moved the line.

2 min▶ Animation1995
It shows Pacioli standing behind a table and wearing the habit of a member of the Franciscan order. He draws a construction on a board, the edge of which bears
No. 035ConceptEconomics

Leonardo’s math teacher wrote the first guide to accounting

The friar who taught Leonardo da Vinci mathematics also published the first printed guide to double-entry bookkeeping, the system nearly every company still uses.

2 min1494
No. 077Word originDesign

Lorem ipsum is a mangled Cicero quote

Designers’ favourite placeholder text is a scrambled passage from a 2,000-year-old book about pain and pleasure.

1 min45 BC
clusivity / inclusive "we" and exclusive "we".
No. 063ConceptLanguage

Many languages have two words for “we”

When you say “we’re going to dinner”, are you inviting the listener? English leaves it ambiguous. Hundreds of languages don’t.

2 min
No. 084ObjectCountries

Nepal’s flag comes with geometry instructions

It’s the only national flag that isn’t a rectangle, and Nepal’s constitution explains how to draw it, step by step, like a geometry exercise.

2 min1962
Octopus vulgaris (common octopus)
No. 085FactNature

Octopuses have three hearts and blue blood

Two hearts pump blood through the gills, one pumps it to the body, and that one stops beating when the octopus swims.

1 min
Illustration of frequency illusion
No. 044PhenomenonPsychology

Once you notice something, it’s everywhere

You learn a new word, and the next day you see it three times. The world didn’t change; your attention did.

2 min2005
Faravahar symbol on Fire Temple of Yazd, Iran
No. 131ConceptReligion & Belief

One of the oldest faiths, and Freddie Mercury’s

Zoroastrianism was once the state religion of Persian empires. Today it has perhaps 100,000–200,000 followers, among them the Parsi community into which Freddie Mercury was born.

2 min
Full view of Tenochtitlán
No. 089FactHistory

Oxford University is older than the Aztec Empire

Teaching at Oxford was under way by 1096. Tenochtitlan, the Aztec capital, was founded in 1325.

1 min1096 · 1325
No. 093FactArt

Pandas are almost absent from classical Chinese art

Dragons, tigers, cranes and even crickets fill Chinese painting and poetry. The animal now synonymous with China barely appears at all.

2 min
No. 096FactFashion & Trends

Pink for girls and blue for boys is younger than your grandparents

A century ago a trade magazine told shops that pink was for boys. The colour code we treat as ancient only settled in the mid-20th century.

2 min1918 · 1940s
Map of great-circle distance to the coastline.
No. 098PlaceGeography

Point Nemo, where spacecraft go to die

There is a spot in the Pacific so remote that the nearest humans are often the astronauts passing overhead.

2 min1992
No. 037Word originLiterature

Sherlock Holmes never said “Elementary, my dear Watson”

The most famous line in detective fiction is not in any of Conan Doyle’s stories, though both halves of it are.

2 min1893 · 1915 · 1929
No. 108FactCuisine & Food

Sichuan pepper makes your lips buzz at 50 Hz

It isn’t a pepper and it isn’t hot. It makes your mouth tingle, and researchers found the tingling feels like a vibration of about 50 times a second.

2 min2013 study
No. 021FactCuisine & Food

Spicy isn’t a taste. It’s pain.

Chilli “heat” triggers the same receptor that detects a burn. Birds can’t feel it, and that seems to be the point.

2 min
No. 116Word originLanguage

Tea if by sea, chai if by land

Almost every language calls tea either “te” or “cha”, and which one it uses depends on how tea first arrived: by Dutch ship or by overland trade.

2 min
Tempura
No. 118DishCuisine & Food

Tempura was brought to Japan by the Portuguese

One of Japan’s most iconic dishes arrived with Portuguese missionaries and traders in the 16th century, and its name may come from Latin.

2 min16th century
No. 016FactCountries

The “last wild horse” descends from tamed horses of the Kazakh steppe

5,500 years ago, people at Botai in northern Kazakhstan were bridling horses and probably milking mares. Their horses’ descendants became Przewalski’s horse, long thought to be truly wild.

2 minc. 3500 BC
"Stoneware figure of Budai ('laughing budda') under green and ochre glazes. Henan province, Ming dynasty, dated twenthieth year of Chenghus (AD 1486). OA 1937.1
No. 075FactReligion & Belief

The “Laughing Buddha” isn’t the Buddha

The cheerful, round-bellied figure in restaurants and gift shops is Budai, a Chinese monk from about a thousand years ago, not Siddhartha Gautama.

2 min10th century
A conversation with the ELIZA chatbot.
No. 038PhenomenonArtificial Intelligence

The 1960s chatbot people confided in

ELIZA just reflected your words back as questions. Its creator’s secretary still asked him to leave the room so she could talk to it in private.

2 min1966
Kette Kettenkurve Catenary
No. 055ConceptArchitecture

The arch that hangs upside down

Hang a chain from two points, photograph it, flip the picture, and you have the ideal shape for an arch.

2 min1675
This is about 30 Gros Michel Bananas sitting on a countertop from various angles in various stages of ripening
No. 053FactCuisine & Food

The banana your grandparents ate is gone

Until the 1950s, the world’s export banana was the Gros Michel. A fungus wiped it out, and the Cavendish we eat today may face the same fate.

2 min1950s
No. 011ConceptCinema

The Bechdel test began as a joke in a comic strip

Three simple questions about a film started life in 1985, and the woman who thought of them wasn’t Alison Bechdel.

3 min1985
No. 014ConceptEconomics

The Big Mac index

A 1986 joke in The Economist became one of the most cited ways to compare currencies, using the price of a hamburger.

2 min1986
From book that tried to explain the illusions behind the Kempelen chess playing automaton (known as The Turk) after making reconstructions of the device.
No. 080ObjectArtificial Intelligence

The chess-playing machine that had a man inside

From 1770, a turbaned mechanical figure beat players across Europe and America at chess. It was a brilliant hoax, and Amazon named a service after it.

2 min1770
Городище Отырар с воздуха
No. 088EventCountries

The city in Kazakhstan that provoked Genghis Khan

In 1218 the governor of Otrar, a Silk Road city in today’s southern Kazakhstan, executed a Mongol trade caravan. The insult launched one of the most destructive invasions in history.

2 min1218–1219
No. 028StoryEconomics

The cobra effect: when rewards backfire

Pay people to kill pests and some of them will start breeding pests. The famous cobra version may be a legend, but the rat version in Hanoi really happened.

2 min1902
Image illustrating “The country that gave up the world’s fourth-largest nuclear arsenal”
No. 105EventCountries

The country that gave up the world’s fourth-largest nuclear arsenal

The Soviet Union set off 456 nuclear explosions in Kazakhstan. After independence, Kazakhstan closed the test site and gave up about 1,400 nuclear warheads.

2 min1949–1991
No. 031DishCuisine & Food

The croissant is Austrian (sort of)

France’s most famous breakfast pastry descends from the Viennese kipferl, brought to Paris by an Austrian entrepreneur around 1839.

2 min1839
No. 034PhenomenonMusic

The devil’s interval was never banned

The tritone is said to have been outlawed by the medieval Church as ‘the devil in music’. The phrase is real, but the ban looks like a story that grew in the retelling.

2 minc. 1700s
Photograph of Ignaz Semmelweis in 1860 by "Borsos és Doctor" (cropped version); this image inspired the famous engraving of Semmelweis by Jenő Doby.
No. 106PersonPeople

The doctor who said “wash your hands”

In 1847 Ignaz Semmelweis cut deaths on a Vienna maternity ward from about 18% to around 2% by making doctors wash their hands. The story of what happened next is more complicated than the legend.

2 min1847
No. 002ConceptArtificial Intelligence

The dream of thinking machines is thousands of years old

Long before computers, people imagined bronze giants, reasoning wheels and a language in which arguments could be settled by calculation.

2 minantiquity → 1920
No. 036PhenomenonPsychology

The Dunning–Kruger effect is not what the internet says

It started with a bank robber who thought lemon juice made him invisible. The famous “Mount Stupid” chart was never in the paper.

2 min1999
No. 103DishCuisine & Food

The Earl of Sandwich probably wasn’t gambling

The sandwich is named after an 18th-century earl. The famous story that he invented it at the card table comes from a travel book’s gossip.

2 min1760s
No. 030StoryTechnology

The first computer bug was an actual bug

In 1947 engineers found a moth stuck in a computer and taped it into the logbook. The word “bug” was already older than that.

2 min1947
Ada Lovelace daguerreotype by Antoine Claudet 1843 - cropped
No. 001PersonTechnology

The first computer programmer was a poet’s daughter

In 1843, a century before electronic computers, Ada Lovelace wrote out a program and imagined machines making music.

2 min1843
No. 009PlaceCountries

The first human in space took off from Kazakhstan

Sputnik and Yuri Gagarin both launched from Baikonur, on the Kazakh steppe. Today Russia rents the cosmodrome, and the town around it, from Kazakhstan.

2 min1957 · 1961
No. 008ConceptCountries

The Kazakh bride who renames her husband’s family

By custom, a Kazakh daughter-in-law does not say the names of her husband’s elder relatives aloud. Instead she invents a respectful nickname for each one.

2 min
Front page of HaZvi, a Hebrew-language newspaper published in Jerusalem from 1884 to 1914 by Eliezer Ben-Yehuda, a leading pioneer of the revival of Hebrew as a
No. 057StoryLanguage

The language that came back after 1,700 years

For about 1,700 years nobody spoke Hebrew as a mother tongue. Then, in 1882, a baby in Jerusalem became its first native speaker in modern times.

2 min1880s
No. 081LawLaw

The man behind the Miranda warning

“You have the right to remain silent” is named after Ernesto Miranda. He won his Supreme Court case and was convicted again anyway.

2 min1966
NASA FIRMS imagery 2025-07-20 of Serpukhov-15 satellite ground station. NB. The terrain imagery is older and undated
No. 114EventPeople

The man who decided the missiles weren’t real

In 1983 a Soviet early-warning system reported five American nuclear missiles on their way. The officer on duty, Stanislav Petrov, judged it a false alarm, and he was right.

2 min26 September 1983
No. 048ObjectSpace

The mixtape we sent to the stars

Two spacecraft leaving the solar system carry a gold-plated record with whale song, a kiss, 55 greetings and Chuck Berry’s “Johnny B. Goode”.

2 min1977
Image illustrating “The Mona Lisa became famous by being stolen”
No. 082StoryArt

The Mona Lisa became famous by being stolen

In 1911 a handyman walked out of the Louvre with the Mona Lisa under his smock. The two years it was missing turned it into the most famous painting in the world.

2 min1911
No. 095StoryLiterature

The novel with no letter E

In 1969 Georges Perec wrote a whole French novel without using the most common letter in the language. Then someone translated it into English, keeping the rule.

2 min1969
No. 090EventSpace

The Pale Blue Dot

In 1990, from about 6 billion kilometres away, Voyager 1 turned around and photographed Earth. We take up less than a pixel.

2 min14 February 1990
Neapolitan pizza at Trappica
No. 097DishCuisine & Food

The pizza Margherita story is probably a myth

Every pizzeria tells it: in 1889 a Naples pizzaiolo invented a red, white and green pizza for Queen Margherita. Historians have found little evidence it happened.

2 min1889 (legend)
No. 099ObjectInventions

The Post-it Note came from a failed glue

A 3M chemist made an adhesive that barely stuck. It took six years and a slipping hymn-book bookmark to find a use for it.

2 min1968 → 1980
No. 074PhenomenonCinema

The same face, three different emotions

A 1920s Soviet experiment showed that audiences read emotion into an actor’s blank face, depending on the shot that came before it.

2 min▶ Videoc. 1918–1921
Sator square Sator Arepo Tenet Opera Rotas (word square, palindrome) in Oppède (France). The letters S and N are reversed as in an ambigram.
No. 104ObjectHistory

The Sator Square

A five-word Latin puzzle scratched on a wall in Pompeii reads the same in four directions. Nobody agrees on what it means.

2 minbefore 79 AD
No. 128ObjectCinema

The scream that has been in hundreds of films

One man’s scream, recorded for a 1951 western, turns up in Star Wars and Indiana Jones. It is named after a character who barely appears.

2 min1951
No. 107ConceptPhilosophy

The Ship of Theseus

If you replace every plank of a ship one by one, is it still the same ship? And if someone builds a second ship from the old planks, which one is the original?

2 min1st century AD
No. 112StoryLaw

The snail in the ginger beer

A woman in Paisley, a bottle of ginger beer and a snail that was never proved to exist became the case on which the modern law of negligence rests.

2 min1928–1932
Spandrel in the Basilica di San Marco, Venice
No. 113ConceptArchitecture

The spandrel: a by-product that looks like a purpose

Not every feature of a living thing was ‘designed’ for a job. Two biologists borrowed a word from cathedral builders to make the point, and then architects argued about whether they had the cathedral right.

2 min1979
This photograph was made famous when singer Barbra Streisand sought to have its publication suppressed, on grounds of privacy. The "Streisand Effect" is a term
No. 115PhenomenonInternet Culture

The Streisand effect

A photo of Barbra Streisand’s house had been downloaded six times. Then she sued to suppress it, and hundreds of thousands of people looked.

1 min2003
Photo taken by GNNSJ at their langar hall and gurdwara,
No. 049FactReligion & Belief

The temple kitchen that feeds tens of thousands every day, free

At the Golden Temple in Amritsar, anyone, of any religion, can sit on the floor and eat a free meal, cooked and served mostly by volunteers.

2 minc. 1500
Terracotta Army in Xi'an, China
No. 119ObjectHistory

The Terracotta Army was found by farmers digging a well

In 1974 farmers near Xi’an dug into an army of more than 8,000 clay soldiers. The emperor’s tomb next to it has never been opened, and the soil around it contains unusually high levels of mercury.

2 minc. 210 BC · found 1974
An illustration from Jules Verne's book "Découverte de la terre" ("Discovery of the Earth") drawn by Léon Benett. Ibn Battuta (1304-68/69) was a Maghrebi Berber
No. 062PersonPeople

The traveller who went five times farther than Marco Polo

In 1325 a 21-year-old from Tangier set out on pilgrimage to Mecca. He came home 29 years later, having travelled an estimated 117,000 km.

2 min1325–1354
No. 125ConceptPhilosophy

The veil of ignorance

Design a society without knowing which person in it you will be, and watch what changes.

2 min1971
William Fothergill Cooke and Charles Wheatstone's electric telegraph ("needle telegraph") from 1837 now in the London Science Museum
No. 117ObjectTechnology

The Victorian internet

Long before email, the telegraph gave the 19th century online romance, hackers, slang and information overload.

1 min1844
No. 120FactEveryday Life

Three meals a day is a fairly modern habit

In much of medieval northern Europe, people ate two main meals: a midday dinner and an early supper. Breakfast became normal because of towns, work and school.

2 min1500–1600
חלקת צבעוני רחב עלים (Tulipa gesneriana) בפריחה בגן הבוטני בירושלים. צבעוני רחב עלים הוא צמח נוי תרבותי ממשפחת השושניים. זהו גאופיט בעל בצל שמקורו באסיה. בזכות
No. 122FactCountries

Tulips are Central Asian, not Dutch

Long before the Netherlands made them famous, tulips were wild flowers of the Tian Shan and Pamir mountains, where many species still bloom every spring.

2 min1594
A small bowl of soy sauce with a blob of green wasabi paste on the side and chop sticks laid across the top.
No. 124ConceptCuisine & Food

Umami: the taste discovered in a bowl of soup

In 1908 a Japanese chemist wondered why his wife’s seaweed broth tasted so good, and identified a fifth basic taste.

2 min1908
No. 126PlaceCities

Venice stands on an upside-down forest

Under the palaces of Venice are millions of wooden stakes driven into the mud of the lagoon, some of them for more than a thousand years.

2 min
No. 050LawEconomics

When a measure becomes a target

Hospitals cut waiting times by not counting patients. Schools teach to the test. The same law explains both.

2 min1975
No. 129PlaceCities

Who lives in Xi’an’s Muslim Quarter

In the heart of an ancient Chinese capital is a mosque that looks like a Buddhist temple, run by a Muslim people descended partly from Silk Road traders.

2 minsince the Tang dynasty
No. 078PhenomenonLanguage

Why “mama” sounds the same almost everywhere

Mandarin, Swahili, Persian and Spanish are unrelated, yet children everywhere call their mother something like “mama”. In Georgian, though, “mama” means father.

2 min
Depiction of the Nativity using Christmas lights. Removal of connective wires and piece of wood obscuring the creche using photo editing software.
No. 026FactReligion & Belief

Why Christmas is on 25 December

The Bible never gives a date for Jesus’s birth. Historians have two main explanations for 25 December, and many Orthodox Christians celebrate on 7 January.

2 minc. 336
Macro photograph of the "OK" button on a TV remote control
No. 086Word originLanguage

Why do we say “OK”?

The world’s most recognised word began as a deliberately misspelled joke in a Boston newspaper.

2 min1839
No. 051PhenomenonLanguage

Why English spelling makes no sense

English spelling was frozen just as the language’s vowels were changing, so the spelling records an accent nobody has had for centuries.

2 minc. 1400–1700
No. 058PhenomenonPsychology

Why lottery winners aren’t as happy as you’d think

We adapt to good fortune surprisingly fast. Psychologists call it the hedonic treadmill: you keep running and stay in the same place.

2 min1971
No. 067ConceptCountries

Why many Kazakhs can name seven generations of ancestors

A Kazakh child is traditionally expected to know seven fathers back, and the rule exists to prevent marriage between relatives.

2 min
No. 101FactReligion & Belief

Why Ramadan moves about 11 days earlier every year

The Islamic calendar follows the moon, not the sun, so Ramadan travels through every season in about 33 years.

2 minsince 622
Arctic Sunset. Taken in Tromsø Kommune, Troms Fylke
No. 110ConceptScience

Why the sky is blue, and not violet

Air scatters blue light more than red. By that logic the sky should be violet. Here is why it isn’t.

2 min
QWERTY keyboard, on 2007 Sony Vaio laptop computer.
No. 100ObjectTechnology

Why your keyboard says QWERTY

The layout you type on every day was designed for a machine that no longer exists, and the famous reason for it may be wrong.

2 min1873
No. 076LawFashion & Trends

Why your parents’ clothes look ridiculous, and your grandparents’ look charming

In 1937 a museum curator mapped how we feel about a style over time: “indecent” ten years early, “hideous” ten years late, “charming” after seventy.

2 min1937
From Paludan's source: "Early 8th century murals in Prince Yide's tomb give an idea of the magnificence of Chang'an's city walls with their towering gate and co
No. 022PlaceCities

Xi’an was once one of the largest cities on Earth

Around 750, the city now called Xi’an was Chang’an: a “million-man city” at the eastern end of the Silk Road, home to Persians, Sogdians, Arabs and Christian monks.

2 min202 BC – 907 AD
No. 052FactCountries

You can’t see the Great Wall from the Moon

The famous claim was made in 1754, two centuries before anyone went to space. China’s first astronaut said he couldn’t see it.

2 min