Phronesis
Mode II · 51 ideas

Useful to know

Knowledge that quietly makes life easier.

Code de Hammurabi, roi de Babylone ; face avant.
No. 054LawLaw

“An eye for an eye” was a step forward

Hammurabi’s 3,800-year-old law code sounds brutal, but it was an attempt to make punishment proportionate, public and predictable.

2 minc. 1754 BC
No. 130Word originLanguage

“Ye Olde Shoppe” was always pronounced “the”

The “Y” in “Ye Olde” is a lost English letter, þ (thorn), in disguise. Nobody ever said “yee”.

2 min14th–17th century
No. 003ConceptArtificial Intelligence

AI has gone through “winters” before

In 1970 a founder of AI predicted human-level machines within three to eight years. Within a few years funding collapsed, and it collapsed again in the late 1980s.

2 min1974–1980 · 1987–1990s
The four pilars of Gross National Happiness (GNH) in Bhutan after Ha Vinh Tho, Director for Developement at Gross National Happiness Centre, Bhutan
No. 012ConceptCountries

Bhutan measures Gross National Happiness

In 1972 Bhutan’s young king declared that happiness mattered more than GDP. The idea reached the UN, and also attracted serious criticism.

2 min1972
No. 065FactReligion & Belief

Born Shinto, married Christian, buried Buddhist

Japan has more religious adherents than people. Most of the population is counted as both Shinto and Buddhist, yet most say they have no personal faith.

2 min
No. 023ConceptLiterature

Chekhov’s gun: what the quote really said

Every writer knows the rule that a gun on the wall must go off. The sources say it was spread across three different remarks.

2 min1889–1911
No. 024ConceptPhilosophy

Chesterton’s fence: ask why it’s there before you tear it down

A 1929 essay gave us one of the most useful rules for anyone who wants to change something: understand it first.

2 min1929
No. 060ConceptFashion & Trends

Do skirts really get shorter when the economy booms?

The “hemline index” says hemlines rise with stock prices. It’s usually credited to an economist in 1926, who didn’t actually propose it.

2 min1920s
This posthumous portrait of Wolfgang Amadeus Mozart was painted by Barbara Krafft at the request of Joseph Sonnleithner in 1819, long after Mozart died. Sonnlei
No. 083PhenomenonMusic

Does listening to Mozart make you smarter?

A small 1993 experiment about spatial puzzles turned into the belief that Mozart makes babies clever. The science never said that.

2 min1993
No. 127PhenomenonNature

How a meat-eater’s body survives on bamboo

The giant panda is a bear with a carnivore’s gut, eating a plant it can barely digest. It survives by eating almost constantly and spending almost no energy.

3 min2015 study
No. 061ConceptFashion & Trends

How trends spread, from royal courts to TikTok

For a century, the theory was that fashion trickled down from the rich. Then it started bubbling up from the street, and now it moves sideways through algorithms in weeks.

2 min1904 → today
No. 071ConceptCountries

In a Kazakh home, a half-empty cup is a compliment

Kazakh hosts pour tea only part-way, so they can keep refilling it while you stay and talk. A cup filled to the brim can be a polite hint.

2 min
No. 015ConceptMathematics

In a room of 23 people, two probably share a birthday

It sounds impossible with 365 days to choose from, but the odds pass 50% with just 23 people and reach 99.9% with 70.

2 min
No. 102LawLaw

In Britain, it’s an offence to handle salmon in suspicious circumstances

It sounds like a joke law. It’s real, it’s still in force, and it has a sensible purpose.

2 min1986
No. 019ConceptHistory

Julius Caesar’s secret code (and why it failed)

Caesar hid messages by shifting each letter three places. It worked until a 9th-century scholar invented a way to break any cipher like it.

2 min1st century BC
No. 068Word originCountries

Kazakh has been written in three alphabets in a century

Kazakh moved from Arabic script to Latin in 1929, to Cyrillic in 1940, and is moving back to Latin today. Kazakhs in China still use the Arabic script.

2 min1929 · 1940 · 2017
No. 007PlaceCountries

Kazakhstan brought half of a dying sea back to life

The Aral Sea was once the world’s fourth-largest lake. Soviet irrigation drained it into a desert, but a dam built by Kazakhstan in 2005 revived its northern part, and the fish came back.

2 min▶ Video1960 → 2005
It shows Pacioli standing behind a table and wearing the habit of a member of the Franciscan order. He draws a construction on a board, the edge of which bears
No. 035ConceptEconomics

Leonardo’s math teacher wrote the first guide to accounting

The friar who taught Leonardo da Vinci mathematics also published the first printed guide to double-entry bookkeeping, the system nearly every company still uses.

2 min1494
clusivity / inclusive "we" and exclusive "we".
No. 063ConceptLanguage

Many languages have two words for “we”

When you say “we’re going to dinner”, are you inviting the listener? English leaves it ambiguous. Hundreds of languages don’t.

2 min
Illustration of frequency illusion
No. 044PhenomenonPsychology

Once you notice something, it’s everywhere

You learn a new word, and the next day you see it three times. The world didn’t change; your attention did.

2 min2005
No. 108FactCuisine & Food

Sichuan pepper makes your lips buzz at 50 Hz

It isn’t a pepper and it isn’t hot. It makes your mouth tingle, and researchers found the tingling feels like a vibration of about 50 times a second.

2 min2013 study
No. 021FactCuisine & Food

Spicy isn’t a taste. It’s pain.

Chilli “heat” triggers the same receptor that detects a burn. Birds can’t feel it, and that seems to be the point.

2 min
"Stoneware figure of Budai ('laughing budda') under green and ochre glazes. Henan province, Ming dynasty, dated twenthieth year of Chenghus (AD 1486). OA 1937.1
No. 075FactReligion & Belief

The “Laughing Buddha” isn’t the Buddha

The cheerful, round-bellied figure in restaurants and gift shops is Budai, a Chinese monk from about a thousand years ago, not Siddhartha Gautama.

2 min10th century
A conversation with the ELIZA chatbot.
No. 038PhenomenonArtificial Intelligence

The 1960s chatbot people confided in

ELIZA just reflected your words back as questions. Its creator’s secretary still asked him to leave the room so she could talk to it in private.

2 min1966
This is about 30 Gros Michel Bananas sitting on a countertop from various angles in various stages of ripening
No. 053FactCuisine & Food

The banana your grandparents ate is gone

Until the 1950s, the world’s export banana was the Gros Michel. A fungus wiped it out, and the Cavendish we eat today may face the same fate.

2 min1950s
No. 014ConceptEconomics

The Big Mac index

A 1986 joke in The Economist became one of the most cited ways to compare currencies, using the price of a hamburger.

2 min1986
No. 028StoryEconomics

The cobra effect: when rewards backfire

Pay people to kill pests and some of them will start breeding pests. The famous cobra version may be a legend, but the rat version in Hanoi really happened.

2 min1902
No. 034PhenomenonMusic

The devil’s interval was never banned

The tritone is said to have been outlawed by the medieval Church as ‘the devil in music’. The phrase is real, but the ban looks like a story that grew in the retelling.

2 minc. 1700s
Photograph of Ignaz Semmelweis in 1860 by "Borsos és Doctor" (cropped version); this image inspired the famous engraving of Semmelweis by Jenő Doby.
No. 106PersonPeople

The doctor who said “wash your hands”

In 1847 Ignaz Semmelweis cut deaths on a Vienna maternity ward from about 18% to around 2% by making doctors wash their hands. The story of what happened next is more complicated than the legend.

2 min1847
No. 036PhenomenonPsychology

The Dunning–Kruger effect is not what the internet says

It started with a bank robber who thought lemon juice made him invisible. The famous “Mount Stupid” chart was never in the paper.

2 min1999
No. 103DishCuisine & Food

The Earl of Sandwich probably wasn’t gambling

The sandwich is named after an 18th-century earl. The famous story that he invented it at the card table comes from a travel book’s gossip.

2 min1760s
No. 047ConceptMathematics

The golden ratio is less magic than you’ve heard

φ ≈ 1.618 really does appear in sunflowers and pentagons. Most claims about the Parthenon, the Mona Lisa and “perfect beauty” are myths.

2 min
Neapolitan pizza at Trappica
No. 097DishCuisine & Food

The pizza Margherita story is probably a myth

Every pizzeria tells it: in 1889 a Naples pizzaiolo invented a red, white and green pizza for Queen Margherita. Historians have found little evidence it happened.

2 min1889 (legend)
No. 099ObjectInventions

The Post-it Note came from a failed glue

A 3M chemist made an adhesive that barely stuck. It took six years and a slipping hymn-book bookmark to find a use for it.

2 min1968 → 1980
No. 107ConceptPhilosophy

The Ship of Theseus

If you replace every plank of a ship one by one, is it still the same ship? And if someone builds a second ship from the old planks, which one is the original?

2 min1st century AD
This photograph was made famous when singer Barbra Streisand sought to have its publication suppressed, on grounds of privacy. The "Streisand Effect" is a term
No. 115PhenomenonInternet Culture

The Streisand effect

A photo of Barbra Streisand’s house had been downloaded six times. Then she sued to suppress it, and hundreds of thousands of people looked.

1 min2003
Photo taken by GNNSJ at their langar hall and gurdwara,
No. 049FactReligion & Belief

The temple kitchen that feeds tens of thousands every day, free

At the Golden Temple in Amritsar, anyone, of any religion, can sit on the floor and eat a free meal, cooked and served mostly by volunteers.

2 minc. 1500
No. 125ConceptPhilosophy

The veil of ignorance

Design a society without knowing which person in it you will be, and watch what changes.

2 min1971
No. 120FactEveryday Life

Three meals a day is a fairly modern habit

In much of medieval northern Europe, people ate two main meals: a midday dinner and an early supper. Breakfast became normal because of towns, work and school.

2 min1500–1600
A small bowl of soy sauce with a blob of green wasabi paste on the side and chop sticks laid across the top.
No. 124ConceptCuisine & Food

Umami: the taste discovered in a bowl of soup

In 1908 a Japanese chemist wondered why his wife’s seaweed broth tasted so good, and identified a fifth basic taste.

2 min1908
No. 050LawEconomics

When a measure becomes a target

Hospitals cut waiting times by not counting patients. Schools teach to the test. The same law explains both.

2 min1975
No. 078PhenomenonLanguage

Why “mama” sounds the same almost everywhere

Mandarin, Swahili, Persian and Spanish are unrelated, yet children everywhere call their mother something like “mama”. In Georgian, though, “mama” means father.

2 min
Depiction of the Nativity using Christmas lights. Removal of connective wires and piece of wood obscuring the creche using photo editing software.
No. 026FactReligion & Belief

Why Christmas is on 25 December

The Bible never gives a date for Jesus’s birth. Historians have two main explanations for 25 December, and many Orthodox Christians celebrate on 7 January.

2 minc. 336
No. 051PhenomenonLanguage

Why English spelling makes no sense

English spelling was frozen just as the language’s vowels were changing, so the spelling records an accent nobody has had for centuries.

2 minc. 1400–1700
No. 058PhenomenonPsychology

Why lottery winners aren’t as happy as you’d think

We adapt to good fortune surprisingly fast. Psychologists call it the hedonic treadmill: you keep running and stay in the same place.

2 min1971
No. 067ConceptCountries

Why many Kazakhs can name seven generations of ancestors

A Kazakh child is traditionally expected to know seven fathers back, and the rule exists to prevent marriage between relatives.

2 min
No. 101FactReligion & Belief

Why Ramadan moves about 11 days earlier every year

The Islamic calendar follows the moon, not the sun, so Ramadan travels through every season in about 33 years.

2 minsince 622
Arctic Sunset. Taken in Tromsø Kommune, Troms Fylke
No. 110ConceptScience

Why the sky is blue, and not violet

Air scatters blue light more than red. By that logic the sky should be violet. Here is why it isn’t.

2 min
QWERTY keyboard, on 2007 Sony Vaio laptop computer.
No. 100ObjectTechnology

Why your keyboard says QWERTY

The layout you type on every day was designed for a machine that no longer exists, and the famous reason for it may be wrong.

2 min1873
No. 076LawFashion & Trends

Why your parents’ clothes look ridiculous, and your grandparents’ look charming

In 1937 a museum curator mapped how we feel about a style over time: “indecent” ten years early, “hideous” ten years late, “charming” after seventy.

2 min1937
No. 052FactCountries

You can’t see the Great Wall from the Moon

The famous claim was made in 1754, two centuries before anyone went to space. China’s first astronaut said he couldn’t see it.

2 min