Phronesis
Subject · 29 ideas

Society

Customs, institutions and how we live.

Code de Hammurabi, roi de Babylone ; face avant.
No. 054LawLaw

“An eye for an eye” was a step forward

Hammurabi’s 3,800-year-old law code sounds brutal, but it was an attempt to make punishment proportionate, public and predictable.

2 minc. 1754 BC
Gomero pfeift El Silbo
No. 109Word originLanguage

An island where people speak Spanish by whistling

On La Gomera in the Canary Islands, Spanish is whistled across ravines, and every schoolchild learns how.

2 minsince the 16th century
The four pilars of Gross National Happiness (GNH) in Bhutan after Ha Vinh Tho, Director for Developement at Gross National Happiness Centre, Bhutan
No. 012ConceptCountries

Bhutan measures Gross National Happiness

In 1972 Bhutan’s young king declared that happiness mattered more than GDP. The idea reached the UN, and also attracted serious criticism.

2 min1972
No. 065FactReligion & Belief

Born Shinto, married Christian, buried Buddhist

Japan has more religious adherents than people. Most of the population is counted as both Shinto and Buddhist, yet most say they have no personal faith.

2 min
No. 024ConceptPhilosophy

Chesterton’s fence: ask why it’s there before you tear it down

A 1929 essay gave us one of the most useful rules for anyone who wants to change something: understand it first.

2 min1929
No. 092FactCountries

China owns nearly every giant panda on Earth

The pandas in zoos from Washington to Vienna are on loan. China charges rent, and even cubs born abroad belong to Beijing.

2 min1972 · 1984
No. 025FactCountries

China spans five time zones but uses one

All of China runs on Beijing time. In the far west, the sun can rise after 10 a.m. in winter, so many people unofficially keep their own clock.

2 minsince 1949
No. 041DishCuisine & Food

Fortune cookies are Japanese, by way of California

You won’t find fortune cookies in China. They descend from a Kyoto cracker, reached America through Japanese immigrants, and were taken over by Chinese restaurants during World War II.

2 minearly 1900s
No. 061ConceptFashion & Trends

How trends spread, from royal courts to TikTok

For a century, the theory was that fashion trickled down from the rich. Then it started bubbling up from the street, and now it moves sideways through algorithms in weeks.

2 min1904 → today
No. 071ConceptCountries

In a Kazakh home, a half-empty cup is a compliment

Kazakh hosts pour tea only part-way, so they can keep refilling it while you stay and talk. A cup filled to the brim can be a polite hint.

2 min
No. 102LawLaw

In Britain, it’s an offence to handle salmon in suspicious circumstances

It sounds like a joke law. It’s real, it’s still in force, and it has a sensible purpose.

2 min1986
No. 070Word originCountries

Kazakh names that tell a story

A girl named Ulbolsyn carries a message: “let the next one be a boy”. Traditional Kazakh names record wishes, fears, wars and the day a child was born.

2 min
clusivity / inclusive "we" and exclusive "we".
No. 063ConceptLanguage

Many languages have two words for “we”

When you say “we’re going to dinner”, are you inviting the listener? English leaves it ambiguous. Hundreds of languages don’t.

2 min
Full view of Tenochtitlán
No. 089FactHistory

Oxford University is older than the Aztec Empire

Teaching at Oxford was under way by 1096. Tenochtitlan, the Aztec capital, was founded in 1325.

1 min1096 · 1325
No. 096FactFashion & Trends

Pink for girls and blue for boys is younger than your grandparents

A century ago a trade magazine told shops that pink was for boys. The colour code we treat as ancient only settled in the mid-20th century.

2 min1918 · 1940s
No. 011ConceptCinema

The Bechdel test began as a joke in a comic strip

Three simple questions about a film started life in 1985, and the woman who thought of them wasn’t Alison Bechdel.

3 min1985
No. 028StoryEconomics

The cobra effect: when rewards backfire

Pay people to kill pests and some of them will start breeding pests. The famous cobra version may be a legend, but the rat version in Hanoi really happened.

2 min1902
No. 008ConceptCountries

The Kazakh bride who renames her husband’s family

By custom, a Kazakh daughter-in-law does not say the names of her husband’s elder relatives aloud. Instead she invents a respectful nickname for each one.

2 min
No. 081LawLaw

The man behind the Miranda warning

“You have the right to remain silent” is named after Ernesto Miranda. He won his Supreme Court case and was convicted again anyway.

2 min1966
Image illustrating “The Mona Lisa became famous by being stolen”
No. 082StoryArt

The Mona Lisa became famous by being stolen

In 1911 a handyman walked out of the Louvre with the Mona Lisa under his smock. The two years it was missing turned it into the most famous painting in the world.

2 min1911
This photograph was made famous when singer Barbra Streisand sought to have its publication suppressed, on grounds of privacy. The "Streisand Effect" is a term
No. 115PhenomenonInternet Culture

The Streisand effect

A photo of Barbra Streisand’s house had been downloaded six times. Then she sued to suppress it, and hundreds of thousands of people looked.

1 min2003
Photo taken by GNNSJ at their langar hall and gurdwara,
No. 049FactReligion & Belief

The temple kitchen that feeds tens of thousands every day, free

At the Golden Temple in Amritsar, anyone, of any religion, can sit on the floor and eat a free meal, cooked and served mostly by volunteers.

2 minc. 1500
No. 125ConceptPhilosophy

The veil of ignorance

Design a society without knowing which person in it you will be, and watch what changes.

2 min1971
William Fothergill Cooke and Charles Wheatstone's electric telegraph ("needle telegraph") from 1837 now in the London Science Museum
No. 117ObjectTechnology

The Victorian internet

Long before email, the telegraph gave the 19th century online romance, hackers, slang and information overload.

1 min1844
No. 120FactEveryday Life

Three meals a day is a fairly modern habit

In much of medieval northern Europe, people ate two main meals: a midday dinner and an early supper. Breakfast became normal because of towns, work and school.

2 min1500–1600
No. 050LawEconomics

When a measure becomes a target

Hospitals cut waiting times by not counting patients. Schools teach to the test. The same law explains both.

2 min1975
No. 129PlaceCities

Who lives in Xi’an’s Muslim Quarter

In the heart of an ancient Chinese capital is a mosque that looks like a Buddhist temple, run by a Muslim people descended partly from Silk Road traders.

2 minsince the Tang dynasty
Macro photograph of the "OK" button on a TV remote control
No. 086Word originLanguage

Why do we say “OK”?

The world’s most recognised word began as a deliberately misspelled joke in a Boston newspaper.

2 min1839
No. 067ConceptCountries

Why many Kazakhs can name seven generations of ancestors

A Kazakh child is traditionally expected to know seven fathers back, and the rule exists to prevent marriage between relatives.

2 min