Phronesis
Subject · 8 ideas

Design

Type, layouts and decisions you never notice.

No. 130Word originLanguage

“Ye Olde Shoppe” was always pronounced “the”

The “Y” in “Ye Olde” is a lost English letter, þ (thorn), in disguise. Nobody ever said “yee”.

2 min14th–17th century
No. 017Word originArchitecture

Brutalism isn’t named after being brutal

The architectural style people love to hate takes its name from the French for “raw concrete”.

1 min1950s
No. 068Word originCountries

Kazakh has been written in three alphabets in a century

Kazakh moved from Arabic script to Latin in 1929, to Cyrillic in 1940, and is moving back to Latin today. Kazakhs in China still use the Arabic script.

2 min1929 · 1940 · 2017
No. 077Word originDesign

Lorem ipsum is a mangled Cicero quote

Designers’ favourite placeholder text is a scrambled passage from a 2,000-year-old book about pain and pleasure.

1 min45 BC
No. 084ObjectCountries

Nepal’s flag comes with geometry instructions

It’s the only national flag that isn’t a rectangle, and Nepal’s constitution explains how to draw it, step by step, like a geometry exercise.

2 min1962
No. 047ConceptMathematics

The golden ratio is less magic than you’ve heard

φ ≈ 1.618 really does appear in sunflowers and pentagons. Most claims about the Parthenon, the Mona Lisa and “perfect beauty” are myths.

2 min
No. 099ObjectInventions

The Post-it Note came from a failed glue

A 3M chemist made an adhesive that barely stuck. It took six years and a slipping hymn-book bookmark to find a use for it.

2 min1968 → 1980
QWERTY keyboard, on 2007 Sony Vaio laptop computer.
No. 100ObjectTechnology

Why your keyboard says QWERTY

The layout you type on every day was designed for a machine that no longer exists, and the famous reason for it may be wrong.

2 min1873